New fashion label – Salz Tokyo

The reason why there is so much silence in-between my blog posts has a name .

Actually I am working on a new fashion label at the moment which I am planning to release in approx. 1 month from now.
Why? You might ask – and I am happy to respond to that: The reason is, onegai kaeru being all cute and stuff, however it might be a little too cute (based on illustrations etc.), the name is a bit long and hard to pronounce/understand in overseas and does not fit 100% into my visions for the future.

The new brand shall be more simple, clean as well as (hopefully) cooler and a pure fashion related platform.

Currently I am working on my first clothing line. (Waaaaay!)
There will be very few limited items for the start though.

Further I will offer some vintage items which I found in London, Hamburg and Tokyo and some of my currently under onegai kaeru labelled hats and accessories.

What is the name of the new label?

Saly Tokyo logoSalz Tokyo is a fusion from my roots in Germany (born in a city famous for its salt) and my new home in Tokyo.

 

And what is the concept behind the name?

The designs and products will be a colorful mix from different cultures and regions. A street fashion label free from rules – combining casual and chic, cool and pop. No limits. Fashion should be fun!

Somehow the SALZ in the worldwide fashion soup.

 

What else?

I am still in the middle of making a website/online shop and am sewing clothes and planning photoshoots on the side.
In the coming weeks I will share bits and insights of my new brand and clothes (especially on Instagram, Twitter and Facebook!) while moving closer to the release.

I would be more than happy if you follow and share this exciting time with me and also tell your friends about it!

My Instagram and Twitter accounts will change names on that account, onegai kaeru Facebook will stay though. Salz Tokyo should get his own Facebook page, right?
I will let you know about those changes anyway.

And what happens to onegai kaeru?

onegai kaeru and this homepage will stay.
However I will discontinue to blog in English and Japanese because it is just too time-consuming. The new page will have a blog in English though.

If there are any new products which fall in the ‘kawaii’ category, I will offer them on onegai kaeru. Everything else will be Salz Tokyo then.

I am hoping you guys will bear with me and are a little excited too?

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